Innovation & Leadership Forum: How Behavioral Economics is reshaping the business landscape
THURSDAY, NOVEMBER 19, 2020 AT 3 PM EST
Virtual Presentation presented by the Defense Alliance of North Carolina featuring keynote speaker Rick Leander, Executive Director, LFB Holdings
Are we Star Trek’s Mr. Spock, leaning on logic and rationality? Or are we more like Homer Simpson, seeking instant gratification and easily swayed? Behavioral Economics provides solid insights into the supposedly irrelevant factors that impact the way we analyze choices and make decisions.
Leveraging this science will improve your business results by making it easier for your customers to do business with you and increase employee engagement. Come learn how organizations are using these tools to shape their future of work.
Rick Leander spent 30 years at the cutting edge of Business and Technology Transformation in London, Tokyo, and New York. As Managing Director of Strategic Technology at Bank of America he worked to move client delivery into the on-line world, created and ran the $250 Million Strategic Investing Fund. As Chief Strategy Officer for The Clearing House he led a diverse team of executives in the creation of a 10-year vision for the evolution of the US payments system. He was the CEO of a Fintech before Fintech was thing. He now leads LFB Holdings; using behavioral design to help companies improve their connections with the clients, customers, patients, and employees. He is co-lead of the North Carolina Chapter of Trans-formative Technologies, an organization focused on scale-able technologies that increase human well-being and flourishing.
He is heavily involved with the entrepreneurial Eco-system in North Carolina and speaks, coaches and writes on a variety of topics including company culture, behavioral economics, payments, and future trends in society, work, and life. He sits on the boards of a number of for profit and non-profit firms and is an advisor to a wide portfolio of startups. He has a degree in finance from The University of Texas in Austin.
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